photo de profil d'un membre

Philippe SOLIGNAC

Directeur Marketing et Communication

p_solignac@yahoo.fr - 06 77 37 96 08

Résumé

- 10 years experience in Coporate Strategy & Strategic Marketing
- 6 years experience in consulting and operational marketing
- Over 5 years of international experience across Europe (Germany, Turkey, Sweden) and US within several domains: High-tech industry, Automotive, Life Sciences, Fashion
- 2 Innovation awards in the manufacturing domain (Industry 4.0 framework)

Expériences professionnelles

Corporate marketing & communication director

SPRING TECHNOLOGIES , Montreuil - CDI

De Novembre 2011 à Juin 2016

- Lead Strategic Marketing activities: market/competitive intelligence, corporate planning, Market Analysts relations, corporate intellectual property
- Strategic Partnerships management (Panasonic, Fanuc, Intel, Microsoft...)
- Design & implement annual corporate marketing plan
- Plan and administer Marketing Operations overall budget
- Oversee Product and Promotional marketing activities: offer management, corporate communication (website, events, press relations...) and related sales tools materials

Software group marketing, manager

LECTRA , Paris - CDI

De Mai 2009 à Octobre 2011

- Contribute to the medium/long term strategy definition and execution
- Offer management: competition landscape & solutions benchmarks, pricing & packaging, business performance analyses,
- Market analysts relations (Gartner, CIMdata, TEC, IDC): vendor briefing, market & competition surveys
- Strategic alliances (Technology & Business): assessment, plan & follow-up
- Assess & design new business models: SaaS / services offers definition, profitability analyses

Corporate planner, strategy & marketing

DASSAULT SYSTEMES , Velizy villacoublay - CDI

De Janvier 2007 à Avril 2009

Internal Consultant position regarding external growth activities and business development: partnership, targets & offers assessment, audit & value computation

Strategic Marketing processes & methodologies development

Product marketing manager

DASSAULT SYSTEMES - CDI

De Octobre 2004 à Décembre 2006

Marketing-mix strategies definition & product offer management to address the business challenges of Medical Device manufacturers:
- Market analyses, Competition watch, offer management
- Coordination of worldwide sales activities

Plm consultant

DASSAULT SYSTEMES - CDI

De Février 2001 à Septembre 2004

Assignee for strategic accounts:
Germany: DaimlerChrysler A.G. & Porsche A.G., Toyota Motorsport
Sweden: Volvo Truck Corp.

R&d mechanical engineer

RENAULT SAS , Guyancourt - VIE / VIA

De Octobre 1999 à Janvier 2001

TURKEY - Assignee at InfoTRON facilities for CARDS project (dynamic driving simulator - European project : Eureka 1924)

R&d mechanical engineer

INFOTRON A.S.

Formations complémentaires

MBA

ESSEC - ESSEC Business School - Entrepreneurial Project, Strategy, General Management, Corporate finance, Information Systems

2005 à 2007

Business administration, Coporate strategy and finance, Marketing

Mechanical Engineering

Université de Technologie de Compiègne - Simulation, CAD/CAM, Mechanics

1996 à 1999

MatraDataVision, Renault-R&D Department

Associations

ESSEC Alumni

Parcours officiels

Modélisation et Optimisation des Produits et Structures – UTC – 1999

Langues

Anglais - Courant

Français - Langue maternelle

Turc - Notions

Compétences

Marketing
marketing de l'innovation
Stratégie
product management
Analyse sectorielle / concurrentielle
Mise en place de partenariats stratégiques et négo
Communication avec institutions et grand public
Communication
Marketing digital
Team Leadership
Analyse de business plans
Cloud Computing
Projets et partenariats
Partnership
Team & People Management
Pricing